On this episode of the Beer Edge podcast, Andy Crouch talks with Greg Avola, co-founder of Untappd. His beer ratings app jettisoned any pretenses about beer and simply presented users with a location based social networking service that allowed them to check in beers and share them with friends. Untappd’s early focus on an app instead of a flashy website presaged the dominance of cell phone based beer ratings in a way that its competitors never fully embraced. Untappd has come in for plenty of criticism over the years, often from brewers steaming over a negative review. Others decry the so-called “ticker” culture where pubgoers spend more time on their phones checking in beers than interacting with others around them. Putting the criticisms aside though, Untappd is undoubtedly a force in the beer industry.
About The Beer Edge Podcast
Every week, co-hosts Andy Crouch and John Holl take a look at the state of the beer industry, with a focus on the business and culture of beer. The Beer Edge podcast provides listeners with unparalleled insights into the beer industry. Our mission is to provide consumers and industry players alike with a fresh and unfiltered look at the world of better, flavorful beer. We seek to capture the essence and passion of brewers, both big and small, foreign and domestic, each of whom has a distinctive and colorful story to go along with the beautiful beers they produce.
The Beer Edge podcast releases new episodes every week and it is available on all major podcast platforms.
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